How To Set up Free Plugins To Send WooCommerce Abandoned Cart Emails?

The most common problem with the WooCommerce site is that the site visitors exit the checkout page without purchasing anything.

Once a person has navigated away from your site, it is very difficult to track them down or communicate with them.

However, what if you could send them a reminder email through an automatic system after a certain amount of time to remind them and offer them a discount on the item or items that they have just abandoned in the Cart?

This post will provide you with information on how to send WooCommerce abandoned cart emails in order to enhance your overall sales.

WooCommerce, to our regret, did not come equipped with any kind of built-in capability that could automatically send emails.

Nevertheless, we have various outsourced plugins that may address this issue.

This article will outline abandoned shopping carts in relation to WooCommerce.

We will also review how business owners may retrieve abandoned WooCommerce carts.

First, let’s talk about what an abandoned cart is:

What Exactly Is An Abandoned Cart?

Since a consumer comes into the eCommerce store, they will first put products into the shopping basket before moving on to complete the transaction. 

There are two types of purchases that a business may classify as successful purchases: those that are completed and those that are abandoned or abandoned and not completed at all.

A staggering 69.89% of shopping carts are left unclaimed, according to a new survey by Baymard. In other words, out of 100 prospective clients, only 30% of the carts are really processed for successful transactions, and the rest are left behind.

It has been shown that retargeting through email may recover around 15–20% of abandoned shopping carts. Therefore, why not retrieve abandoned shopping carts to increase the store’s revenue?In this piece, we will look at how abandoned carts may be retrieved by sending out emails to both guest and logged-in customers using the free WooCommerce plugin Abandoned Cart Lite for WooCommerce.

Why Use The Abandoned Cart Lite Plugin?

This plugin was one of the very first ones to assist business operators in retrieving abandoned shopping carts once it was released on the market for WordPress and WooCommerce. Here are a few of the primary factors why we picked this plugin:

1) More than 20,000 people who own WooCommerce stores trust the plugin. Nearly 30,000 people were in attendance.

2) New versions of the plugin are released on a regular basis.

3) There are no limits to the number of email templates you may design and schedule to be sent at certain periods.

4) It is possible to modify and customize the emails that are sent.5) This free plugin is supported by almost all the free and premium WordPress WooCommerce themes.

Abandoned Cart Lite: How To Send WooCommerce Abandoned Cart Emails

This plugin was one of the very first ones to assist business operators in retrieving abandoned shopping carts once it was released on the market for WordPress and WooCommerce. Here are a few of the primary factors why we picked this plugin:

We suggest Abandoned Cart Lite if you’re looking for a cost-free solution to send emails to customers whose WooCommerce shopping carts have been abandoned.

Here are a few of the primary factors why we picked this plugin:

1) More than 20,000 people who own WooCommerce stores trust the plugin. Nearly 30,000 people were in attendance.

2) New versions of the plugin are released on a regular basis.

3) There are no limits to the number of email templates you may design and schedule to be sent at certain periods.

4) It is possible to modify and customize the emails that are sent.

You may create an infinite number of email templates and send them at scheduled intervals while using the plugin’s free edition. 

The intervals begin to run exactly one hour after a user has chosen to leave their shopping cart. 

You may also modify your emails to include customized information (for example, a first name), and you can cease sending emails after a user has completed their purchase.

Here’s how you can use and enhance your sales with this free plugin:

Setup Abandoned Cart Lite For WooCommerce

The following are the actions that must be taken in order to utilize this plugin and increase shop sales:

Step 1 – First, download and install the Abandoned Cart Lite for the WooCommerce plugin, then activate it.

Step 2 – Establish the criteria for determining when a shopping cart should be considered to be abandoned.

Step 3: Configure the email sequence for abandoned carts.

Step 1 – Download & install the Abandoned Cart Lite for the WooCommerce plugin, then activate it.

To get started, you will need to download and activate the Abandoned Cart Lite application.

Navigate to the Plugins page in your WordPress dashboard and search for “Abandoned Cart Lite.” 

After that, install the plugin and activate it in the WooCommerce section to access the utility. 

Always make sure that you are running the most recent version of the extension to ensure that your database is up to date.

Step 2: Define the conditions under which a cart is considered to be abandoned.

Once the plugin has been activated, a submenu labeled “Abandoned Carts” will indeed be placed on the WooCommerce menu. 

After that, you must choose a time frame for when the cart should be considered abandoned. 

This is significant because, with a shorter cut-off period, abandoned cart emails may be sent even while the customer is still in the process of making the purchase.

Under the link labeled “Abandoned Carts >> Settings >> General Settings,” you will see a setting referred to as “Cart abandoned cut-off time.”

This setting allows you to choose the time at which the cart is considered to have been abandoned. By default the value is set as 10 minutes.

Increasing or decreasing the cut-off period for determining whether a cart has been abandoned is entirely up to the user.

Both visitors and registered customers will have the same amount of time to complete their purchases before their carts are deleted.

In the image above, you can see a summary of the abandoned carts that were found or still in the cart after the set Cart abandoned cut-off time had passed. 

You can see the list of carts that were left behind by clicking on the Abandoned Orders tab. Visitors and logged-in customers’ abandoned carts are shown in the list.

You may see details about the consumer, such as their email or name, as well as the cart’s address, if you click the ‘View order’ link.

We’ll go on to talk about how to build up the abandoned cart email sequence in the following section.

Step 3: Setup abandoned cart email sequence

Finally, in this stage, we will have a look at how you may construct and personalize the emails that need to be sent to the consumers. These emails are required to be sent.

Before we continue, it is essential that you consider when the emails will be sent to consumers since the conversion rate for emails sent 24 hours after an abandoned cart is 50 percent lower than that of emails sent within an hour.

If the email is sent on the same day, it has a better probability of converting into a purchase.

When you activate the plugin, you will see a preset email template called “Initial” that has the “Send this email” time set to 1 hour.

The ‘Email Templates’ page includes both the ability to create a new template as well as access to the template that is used by default. 

It’s vital to remember that at least one email template must be active in order to send abandoned cart emails.

To make changes to an email template, just click on the Edit link in the template itself.

Customers’ full names and product information/cart information are just a few of the merge tags the plugin provides for the email content.

For your convenience, we’ve included an example email body below.

You may build up to three email templates in one hour, three hours, and 24 hours in order to maximize the chances of recouping abandoned carts. 

Based on what our customers use, we suggest these times.

Using the option to “Send a test email to,” you will be able to see how the email will look when it is sent.

Other variables include the highest abandoned product vs. the number of times it has been reclaimed by the plugin. 

In addition to this, you are able to examine which orders were successfully retrieved from the plugin.

The Pro version has several extra capabilities, including two new techniques for recovering abandoned shopping carts. 

You can send reminders for carts that have been left behind by sending SMS messages or messages through Facebook Messenger.

Summing it Up

Overall, retrieving abandoned WooCommerce carts may raise your revenue by up to 15%. 

For better outcomes, you need to keep two things in mind: when to consider the cart as abandoned and when to send reminder abandoned cart emails to the consumers. 

Both of these things are important to keep in mind to get better conversions.