We know how eCommerce has evolved over the past couple of years, although it’s been changing day by day.
Hence, it has been advised to follow the eCommerce trends. Because if you do not accept the trend, your competitors will outrank you.
Take advantage of these developing trends in the eCommerce sector to take your eCommerce business to the next level.
Today’s merchants are building and improving their eCommerce companies in order to meet customers where they are.
However, you can also use these eCommerce developments in your business to ensure that your online store continues to grow steadily.
Everything is changing in eCommerce.
And for that, we conducted some research and compiled a list of some of the most important trends that every merchant should be aware of and that can be beneficial to businesses.
But, before we roll into the latest trends in eCommerce, there are a few important questions about eCommerce trends that you should consider.
What Does The Term “Trends In Ecommerce Marketing” Mean?
Trends in eCommerce marketing refer to the most recent technologies that most businesses use to benefit their customers.
But that doesn’t mean you have to use what everyone else is using.
You must look for what works best for your business.
Some of the emerging and recent trends in eCommerce are virtual reality, artificial intelligence, voice search, and green consumerism.
You can see what things are lacking in your business by checking out this list of the latest eCommerce trends.
Apart from this, you also should know what your costumes want from your store.
You can track down their activities, how they shop, what things they most like, which page they most scroll on, and more.
And if they don’t purchase from your store, you should know what is stopping them from making purchases.
All in all, using these eCommerce marketing trends, your customers will be able to purchase online more easily.
Importance Of eCommerce Trend
You know that the eCommerce market is becoming more competitive day by day, and only those who are aware of the latest trends in eCommerce.
As we mentioned earlier, skipping eCommerce trends can impede the growth of your eCommerce store.
Furthermore, you must consider the future because, as the year 2022 approaches, many things will change.
That is why it is important to analyze and implement eCommerce trends as quickly as possible.
You can push your eCommerce store forward and keep ahead of the competition.
Top 21 eCommerce Trends You Must Know
Well, It’s time to take a look at the latest and recent trends in eCommerce.
Let’s get started.
Trend 1: Mobile Shopping
People rely more on smartphones rather than laptops/computers.
This means, most people prefer to shop from their mobile phones because they are more convenient.
Shopping through a smartphone, you will have full convenience to place an order from anywhere.
And you don’t have to carry your laptop with you everywhere you go.
If you want your customers to make smooth purchases from their smartphones, make your site responsive and launch an app.
This way you can increase your user base and potential customers.
With more than half of all internet traffic now shopping from a mobile device, it’s more important than ever to make sure your website is mobile-friendly.
Consumers are becoming more comfortable shopping on mobile devices as their trust in online shopping grows.
Although if we talk about the age group then these days almost every age group of people tend to purchase from a mobile phone.
Trend 2: AI and Machine Learning Ecommerce Trends
Artificial intelligence and machine learning are always in the talk.
They are useful for any business and can be inexpensive because of their rapid growth.
Customers can have automated, individualized purchasing experiences thanks to artificial intelligence (AI) and machine learning.
What AI does is that it tracks down the user’s activity, like how customers interact with your products and all.
Besides, machine learning has just lately gained traction in the e-commerce world. It’s now primarily used in product suggestions and searches.
Product suggestions were primarily done manually before the advent of modern algorithms, which were not only inefficient but also prone to error.
Furthermore, in product search, machine learning can enable the display of far more relevant results, which are also based on a consumer’s profile.
Trend 3: Augmented Reality Changes Everything
The future of augmented reality in the eCommerce business is bright.
Yet, The trend has started, and many merchants are embracing it, which creates a lot of conversation for them.
So, it’s expected to grow more in the upcoming years.
There’s a lot of speculation about how AR and/or VR enhanced technologies will transform retail.
The benefit of using this technology is that shoppers can view the item they’re looking for, which makes it easier for them to decide whether or not to buy it.
Augmented reality changes the shopping experience.
It gives a better visual & richer buying experience by completely eliminating the need to check out products in person.
In short, incorporating AR/VR functionality into your store separates you from the competition.
Trend 4: How Social Media Help Merchants To Grow
Never neglect social media.
The highest number of people are active in Social media platforms after Google.
And the numbers are on the rise.
Hence, this is an excellent opportunity for businesses to consider how to improve their position on social media, which is an excellent platform for brands to be discovered.
How can they take advantage?
For example, having a presence on Instagram, they can connect with influencers (we have a separate point of Influencer marketing) and get their brand noticed by millions.
These social media sites provide opportunities for brands to be discovered when users scan through their feeds.
As a result, marketers must approach their social media strategy with a shopping-focused mindset.
Trend 5: Instant Audience With Influencer Marketing
Another recent trend in eCommerce is influencer marketing.
It is one of the most effective strategies to reach a large number of people.
As the majority of the audience is on social media, brands are moving to influencer marketing.
The benefit is that if someone (who has a larger audience) speaks about the business, which is completely new, this catches people’s attention.
That’s how the business comes into the spotlight.
How to reach out & take advantage?
- Make a list of influencers related to your niche who believe in your brand’s mission.
- Build a relationship with them by first assisting them in expanding their audience and/or offering them free items.
- Give them a free hand.
- If you use new features that are released by the platform then you get more chances of user visibility.
All in all, to maximize influencer reach, it is essential to establish a greater following and a stronger brand reputation.
Trend 6: Design That Stunning & Minimal
Now, design plays a vital role in any eCommerce business.
Users will interact and purchase more from your store more if your design is intuitive, stunning, and supports the latest features.
To get that theme, you can check out amazing eCommerce themes here that every merchant must use for their store.
And having a minimal and attractive design is on the trend. So, it’s better to go with the trend.
Moreover, customers are even looking for a store that has a pleasant interface that gives them a clutter-free shopping experience.
Trend 7: Personalization – Latest Trends In Ecommerce
Personalization is a term used by online merchants to describe how they create personalized interactions or experiences in their stores.
It has the potential to increase online store conversions and promote customer loyalty greatly.
Customers seek experiences that are customized to their own requirements.
That is called personalization.
Let’s learn how personalization works.
By recording information about your customer, personalization seeks to develop a long-term customer relationship.
It then assists them in remembering information such as the last time they made a purchase, the types of items they typically acquire and provides recommendations for the next steps.
Brands should also use data from CRM databases to offer a tailored customer care experience, regardless of whether a customer interacts with them via email, phone, or another channel.
Trend 8: Grow Sales & Shopping Experience With Chatbots
In 2021, We still observe a lot of websites that don’t use chatbots on their website.
However, Chatbots are on the trend and they will continue to grow in the upcoming years.
Chatbots interact with online customers in the same way that a human salesperson would.
If a customer has a question regarding any product, they should get a solution as quickly as possible.
And if they don’t get it, they have other options.
Hence, you need to install a Chatbot so that customers can interact with it and have their problems solved straight away.
Trend 9: Conversion Optimization
If you are an eCommerce merchant, then you know how competitive the market is.
That’s why you need to optimize your eCommerce store in order to separate your position from your competitors and build trust and a better user experience.
The average eCommerce conversion rate is around 2.5 percent, but it varies greatly depending on the nation and even the gadgets that consumers use to purchase.
In short, you must use Google Analytics to track and optimize your conversion rates and work with it to improve them.
But many times it is hard to do both, such as the eCommerce redesign process and conversion optimization.
Here’s where eCommerce optimization comes into play.
It is the ongoing development of an online store that secures a profit.
For example, take a look at Amazon.
They mostly work on optimizing their store (for better conversions) rather than completely redesigning their store.
Hence, you should put more emphasis on optimizing your store in order to increase conversions.
Trend 10: Fraud Prevention Ecommerce Trends
This eCommerce trend is a necessity for every eCommerce merchant.
Because a lot of merchants don’t give this a priority.
When you operate an eCommerce store, security should be your first priority.
And you obviously don’t want your store to be hacked or have any security-related problems.
That’s why it’s very important to have a prevention technology implemented to create brand trust and credibility and protect online shoppers.
It’s been found from the survey that around 31% of merchants are planning to improve their fraud prevention technology.
It means the speed of adopting this fraud prevention eCommerce trend is quite slow.
Because the majority of the merchants aren’t interested in keeping their store with the latest security features and technology.
Trend 11: Voice Search Trends In Ecommerce
Gone are the days when you had to do everything manually.
This is the time for the Voice assistant/search to complete our daily tasks and activities.
Besides, as more people will adopt smart speakers, the ratio of people using voice assistance will also grow.
Using voice search in an eCommerce store feels very intuitive to shop online and order food.
In terms of keywords and content, the advent of voice search presents a chance for eCommerce businesses.
Another advantage is that you may reach a broader audience, which will help you keep ahead of the competition.
Aside from that, you are probably familiar with voice search, which you may use in your daily life to play music, call someone, or locate a nearby gas station.
Moreover, businesses can even use eCommerce trends in their SEO strategy.
People can also use this technology to conduct searches by speaking into their cellphones or home assistant devices.
So, businesses must comprehend this latest trend in eCommerce and incorporate them into their marketing plan.
Trend 12: The Growth Of B2B Ecommerce
You might have heard of B2C eCommerce, yes but there’s B2B eCommerce, too.
Yet, It is on the rise.
To match customer expectations, B2B eCommerce experiences will need to replicate B2C experiences as the Millennial workforce transitions into the role of B2B purchaser.
Don’t worry, it won’t go out of style.
According to Forrester, nearly half of all adults will be Millennials by 2020, implying an increase in Millennial B2B purchasers.
Both of these groups desire to be able to investigate their needs and relevant products without having to speak with a salesperson.
Trend 13: Product Visualization
Another recent trend in eCommerce is product visualization.
Using this eCommerce trend you can improve the consumer experience.
Online shops may improve the consumer experience with high-quality photos that depict exactly what the buyer will receive upon delivery, thanks to product visualization technologies.
Here are some stats that you need to take a look at:
- There are around 62% of people who will improve the product visualization in the coming year.
- Other 31% have decided to keep the same.
Trend 14: Packaging That Is Unique To You
Customized packaging is on the trend currently.
The trend toward customized packaging exemplifies one approach to set your items apart from the competition.
Customization can be brand-specific or directly related to your customer through individual touches.
The meaning of using customized packaging is that it shows the “premium” factor to the experience.
The benefit you will get is that it can double your brand value and bring environmental practices to the forefront.
Trend 15: Headless Ecommerce Trend
Headless commerce is a method of totally decoupling an online store’s eCommerce platform from the frontend presentation layer.
Nowadays, the majority of businesses utilize headless due to its flexibility on the backend, as well as the added SEO, content marketing, and digital experience capabilities.
Headless commerce solutions are built to work with various front-end systems, including desktop and mobile websites, third-party platforms such as Amazon and Instagram, and voice assistants (such as Amazon Echo).
Retailers can also manage their inventory and orders from a single, central platform using headless commerce.
As a result, This cuts the time it takes to perform multi-channel updates in half while also improving the overall user experience.
Why should you get into the recent headless eCommerce trends?
The first and most important argument is that headless eCommerce can drastically reduce the time and resources required to manage various eCommerce channels.
And the second is headless commerce enables retailers to enter new markets and channels rapidly and affordably.
Trend 16: User Experience
Merchants are constantly improving their eCommerce stores in order to provide their customers with the best user experience possible.
One of the next big things in eCommerce marketing is user experience. Any brand’s digital marketing team should make personalized web content a top goal.
Online customers are the foundation of any brand’s target audience, according to eCommerce marketing trends.
As time passes, businesses must personalize their customer experience.
So what are those ways to improve customer experience?
- Reasonable pricing
- Methods for shipping that are quick and efficient
- Smooth checkout experience
- Intuitive website interface that helps users navigate across the site
- Providing great customer service to the client
Trend 17: Lucrative Subscription
Having a subscription to your eCommerce store can always attract your customers.
A lot of merchants use this activity these days to keep their customers engaged.
This is a more personalized, convenient, and, in most cases, less expensive way to get the products and/or services you want.
So, if your store doesn’t offer any subscription packages, then this eCommerce trend can help you get your sales back on track.
As we said above, many businesses have already adopted this trend, so you should as well.
Trend 18: Shoppable Videos (Social Media)
Using videos on your website can provide detailed information to your customers while also keeping them engaged.
This provides a customer with comprehensive information about the product, such as its features and how to use it.
This trend is expected to grow more in the future.
Although many brands are on their way to get a lot of value from placing ads on stories on apps like Instagram and Facebook.
To market your products, you can record videos of your top-performing products and place them on the social media platforms where your audience can be found the most.
You can add any videos from unboxing to tutorial/explaining videos.
In short, you can use any videos you want but keep in mind that they should be attractive to keep customers engaged.
Trend 19: Multiple Payment Methods
This is not the time to limit your eCommerce site to a single payment method.
So it’s recommended to have all the popular payment method options on your eCommerce store.
Because at this time, people have several choices related to payment gateways.
And if your store is incompatible with the payment method that a customer prefers, they may not buy from you.
So it’s better to add a few well-known payment gateway options than to lose a potential sale.
Offering a variety of payment options is a good way to boost conversion rates on mobile devices.
Another good thing is that customers will be able to check out faster the next time they purchase if they can save their payment information on your site.
So, follow the trend and set your brand apart from your competitors.
Trend 20: Green Consumerism (Sustainability)
The majority of major brands are moving in the direction of green consumerism.
As an eCommerce business owner, you should aim to develop more environmentally friendly methods.
Many large corporations, such as “Apple,” are aiming to be carbon neutral by 2030.
Besides, customers these days are more environmentally conscious than they have ever been.
You can work on your products and try to find ways to adopt environmentally friendly practices.
Another prominent example is “Amazon,” which has made a commitment to sustainability.
All in all, keep the goal of becoming sustainable in mind, as this will not only give your brand a different recognition but will also help grow sales.
Trend 21: Global Consumer Base
If you have traffic for various countries just like the big companies Amazon, Flipkart, Myntra, etc.
You’ll see a significant increase in your conversion rates.
Internationalizing your product or service has numerous advantages, including the ability to expand your customer base.
A global consumer base is complicated by the desire for live customer service, ever-present language obstacles, and compliance with data security rules
However, none of which are insurmountable, but all of which must be handled wisely.
Last Words On Ecommerce Trends
That was all about the recent trends in eCommerce.
However, it is expected to grow enormously in the future.
Nevertheless, it is possible to survive and even thrive with the correct information, preparation, and speed.
Keep in mind that you must determine which eCommerce trends are best suited to your business.
It must be consistent with the tone, image, and goals of your brand. It must also be interesting enough for customers to appreciate.
In short, you have to run with the trend in order to grow your eCommerce business.
We hope that the data in this “Ecommerce trends” guide will help you ensure that eCommerce continues to thrive in the future.