The job of SEO is filled with multiple tools, and every SEO professional has their own favorite set of tools. Usually, the best all-in-one SEO tools are quite expensive and require a monthly subscription.
They are, therefore, most suitable for large companies and agencies that use them extensively and need all the advanced features that these free SEO tools include.
Small businesses, however, can rarely justify the cost of expensive SEO-specific tools when they are only used once in a while or when only a small portion of functionality is really needed.
In these cases, it makes more sense to use a collection of free tools which, although not as powerful, can perform most of the necessary tasks.
There are a large number of SEO tools to choose from, and for beginner SEO, it can be difficult to determine which tools are useful. Especially since we are all busy people who have other things to do than sit around testing different tools.
To help you out, here are 11 Free SEO tools you can use in your search engine optimization efforts. We have divided the list into several categories to make it easier to find the right tool for the right job.
The 11 Must-have Free SEO Tools For 2022
Some free tools also offer paid plans with additional services and features. However, free services allow you to perfectly monitor and optimize a website. Here is the list of the best free SEO tools of 2022:
1. 1. Google Search Console:-
Google Search Console is the first tool that everyone needs to start utilizing. To keep track of your online exposure, use this Google-specific application.
The tool has undergone significant improvements to improve user experience and make it simpler to use. To give you an idea of what this tool can do:
- What keywords attract visitors to your website?
- The average position of your pages and keywords.
- Search engine visibility and click-through rates for your website.
- How well your site is indexed in Google’s database.
2. Screaming Frog:-
Screaming Frog SEO Spider Tool is a freemium desktop application that allows you to crawl and analyze the pages of your website.
Screaming Frog lets you crawl 500 URLs for free, which is enough for many small sites. And costs $99 a year for the following.
For each request, you receive a variety of information, including the page title, meta description, title tags (H1, H2, etc.), image information (e.g. alt), link information (e.g. example, if they have to follow), and much, much more.
A great basic tool that crawls through your site and logs a staggering amount of useful information on every page. This tool alone can uncover most technical issues. For instance :
- Titres, méta-descriptions et h-headers
3. Google Keyword Planner:-
The Google Keyword Planner is a tool originally developed for Google Ads to research and analyze keywords.
This tool is also of great value for SEO since it gives you access to monthly search volumes of queries made on Google (in other words, keywords).
Type in your keyword, and Google will give you the search volume, as well as other keyword ideas related to it!
You can even choose your location and your language for even more accuracy on the search volumes associated with your market.
You will understand that if you do not have a paid tool, it is a must to know where to focus your SEO efforts!
4. Yoast SEO – one of the best free tools:-
Yoast SEO is a natural referencing extension available on the WordPress CMS. Often considered the best free tool for SEO, this WordPress plugin offers many features that help optimize the performance of sites on Google.
Much like Google Search Console, it analyzes all the technical and functional components of your site and suggests possible improvements.
Among the most interesting features of this free tool, we can especially mention the option “Optimize SEO data”.
This option offers the possibility of obtaining particularly precise statistics on the internal mesh for technical optimization.
For WordPress users, Yoast SEO is one of the most popular plugins when it comes to optimizing your site for SEO.
Thanks to this free SEO tool (or rather Freemium), you will be able to:
- Create and edit your website sitemap
- Create and modify the robots.txt file
- Create and modify the .htaccess
- Determine your site’s indexing settings
- Set options for your tags and categories
- Write titles and descriptions of optimized pages
- Re-write your URLs
- Optimize your texts for SEO
Is your site on WordPress?
Don’t wait any longer and download this unparalleled tool in terms of SEO features!
5. Google PageSpeed:-
PageSpeed is a free online tool (plugins are also available) that tests the performance of a URL’s load.
It’s a useful tool for optimizing the size of image files. It can reduce image file sizes and speed up page load times.
The best part is that you don’t necessarily have to reduce the resolution of the image. Large images tend to slow download times, especially on mobile devices.
Image optimization is, therefore, one of the easiest and most effective ways to speed up your site.
7. Google Trends:-
Another essential SEO tool provided by Google that should not be overlooked.
Google Trends is a great free SEO tool since it displays what people are looking for on the internet.
Trends accomplishes this by tracking search volumes and then segmenting them by region.
There are also interesting tales, trend data, and consumer insights available. One of the more useful features is the ability to search for a term.
You will then obtain a report indicating the number of people that are interested in that topic.
A search for “Twitter marketing,” for example, shows that interest changes dramatically over time, with a pretty flat overall trend.
This helps your SEO by showcasing what people are talking about based on a specific term.
Google Trends will assist you in making your content more relevant over time.
8. What’s my SERP:-
Checking rankings for specific keywords is often only available for paid tools, especially if you want to check hundreds of keywords.
So far, the best tool to check the ranking of a few keywords for free is What’s my SERP.
It’s easy to use and lets you check multiple keywords at once. Not hundreds, but enough for an occasional check.
9. Google Analytics:-
The list can not be ended without having to mention this tool.
To determine whether your SEO efforts are effective, examine your site’s findability to determine where your traffic is coming from.
You may notice an increase in traffic after improving your content, but that traffic could be coming from another source, such as social networking.
Google Analytics provides detailed information about website visitors as well as real-time activity.
Use your existing Google account to connect your website to Google Analytics. Pair it with your Google Console account to get the most useful SEO information.
When you link the two platforms, you’ll be able to see the terms visitors use to find your site, as well as the click-through rates for those keywords.
Another fantastic tool that many people are unaware of.
Consider adopting Seobility if you need an all-in-one SEO auditing application.
This free SEO tool will crawl your website for SEO problems and provide ideas for content optimization.
It also detects your top keywords across several locations and devices.
Seobility is also a great tool for researching your competitors. You can examine how similar websites rank for competitive keywords, as well as the precise optimization tactics they employ.
Furthermore, even if you are a free user, Seobility delivers all of this precise data in a color-coded report that you can download as a PDF file.
So if you haven’t used this tool before then go and check this out.
This Chrome built-in audit tool can be found in Chrome’s Developer Tools. You can find it through the menu or by just pressing F12.
You will find the tool itself in the Audits tab. This tool can run 5 separate audits on the page you are viewing.
All at the push of a single button. As a bonus, it contains links to more detailed explanations of any issues found.
Other Free SEO Tools With A Premium Features Upgrade Option.
Here are some paid SEO tools to consider. You can use these tools for free, but there may be a premium alternative with further capabilities. Free trials are available for some of these applications. Some also have completely free plans, but they aren’t as flexible or customizable.
12. Ahrefs SEO Tools:-
One of the best SEO tools available on the internet is called Ahrefs.
Ahrefs is an in-depth SEO tool that may greatly assist you with keyword research.
The vast majority of the people don’t know about the SEO tools that Ahrefs offer completely for free.
The tool displays what portions of your website require modifications to rank higher in search engines.
With regards to competition analysis, Ahrefs is a good place to start when it comes to determining your competitors’ backlinks.
However, if you don’t have enough budget to purchase their paid plans, they also provide a plethora of free SEO tools that can be highly useful.
Here are the Ahrefs free seo tools you can see.
- A backlink checker
- A Keyword difficulty checker
- A keyword generator
- A keyword rank checker
- A keyword tool comprises Youtube, Amazon, and Bing.
Apart from this, Ahrefs also offers SEO and link-building tools such as a SERP checker, backlink checker, broken link checker, and many more.
This is the industry’s best SEO tool.
SEMrush is another useful SEO tool for beginners to advanced users.
It is a search engine marketing software application with several functions, but it also comes with some amazing free SEO tools.
A free account, in particular, allows you to conduct restricted keyword searches as well as competitive analyses.
You can get domain and keyword data, as well as a brief site evaluation.
Finally, you can obtain a few topic reports as well as study suggestions.
These tools allow you to explore SEMrush’s capabilities while also enhancing site SEO on a modest scale.
One of the oldest and useful SEO tools is Ubersuggest which comes with limited free search queries but is quite useful for those who are just into SEO.
Neil Patel, a renowned digital marketer and SEO advisor, owns this product.
You can use Ubersuggest’s search engine to enter a keyword or domain.
If you choose the first option, you will see the search volume, ranking difficulties, keyword variations, and content ideas for your chosen phrase.
In contrast, entering a domain name displays a website’s backlink profile, domain authority, traffic, and best-performing content.
Also if you want to purchase the Ubersuggest, it comes with a very low cost to purchase.
Overall, it’s a good place to begin your SEO adventure.
Email marketing is the most commonly used term in SEO.
To build larger connections and grow your site, you must master email marketing, which requires the use of a specific tool.
Snov.io is the ideal CRM for effective contact management and cold outreach.
Find more converting leads, authenticate contacts, track prospect status, and automate cold outreach.
With targeted automated outreach and over 2000 integration options, you can save your sales team time while increasing income.
Outreach is a critical component of thessays.
Snov.io allows you to validate emails and also let you search prospects according to their designation.
It is the best and easiest way to get anyone’s email. It also offers paid plans that are worthwhile to purchase.
16. MOZ Pro:-
Moz Pro SEO software is consistently rated as one of the most effective SEO tools used by professionals.
Moz is a full-service powerhouse, offering everything from site crawls to keyword suggestions. There is a lot you can learn about how well your website is doing and what you can do to make it better.
Also, there is a free Moz bar Google Chrome extension that is widely regarded as the greatest tool for displaying domain authority, page authority, and spam score.
In short, the tool provides real-time stats for any page or SERP that you visit.
You may also use markup to learn about SEO, see domain and page authority, and uncover additional page attributes or linkages.
What effect does this have on SEO? Well the impact is greater, it assists you in analyzing the competition so that you may better your site.
For example, if a site has a greater domain authority than yours, you may use MozBar data to enhance your domain authority and, as a result, your SERP rank.
17. Answer The Public:-
Another fantastic tool that many of you will be familiar with if you’ve been in the industry for a long time.
Answer the Public is a fantastic free SEO tool which you may use to find out what people want to know, obviously by entering a keyword.
What distinguishes this tool apart is its ability to analyze Google searches and then uncover new keywords and search intent from that data.
This allows you to learn what your customers are thinking.
Do not underestimate this tool because the stats it gives are highly important for SEO, because Google ranks content based in part on how relevant people find it.
The tool Answer The Public has a lot to offer if explored in-depth.
You can obtain a lot of content ideas, keyword ideas, and you can narrow down your keyword choices too.
This SEO tool will let you know if your site is facing duplicate content issues.
Siteliner is also able to give the percentage of content being considered duplicates across the site.
“Siteliner Free” costs nothing per month and has only a few features. Furthermore, you may scan websites with less than 250 pages.
An evaluation of each page costs one when using “Siteliner Premium”. It allows you to evaluate websites with up to 25,000 pages.
In addition, it also gives information about your site in comparison to other sites crawled by Siteliner:
- Page size and page load speed
- Average word count per page
- The average number of links per page
- The ratio of text to HTML
19. Keywords Everywhere:-
Another great tool or you can say a Google extension.
This Chrome and Firefox extension displays keyword search volume data with Google search results and other features.
With Keywords Everywhere free version, you can see related keywords and PASF keywords in Google and Bing.
The additional capabilities, as well as statistics on monthly search volume, CPC, and competition for Google and all the other APIs, are paid-for.
There are tools from Google such as Google Analytics, Google Trends, Google Search Console, and YouTube are among the tools available.
The benefit of utilizing this add-on is that you may obtain search volume for keywords without having to constantly use a service like Ubersuggest for specific queries that you are working on.
Furthermore, because the add-on runs in the background, you gradually get an idea of keyword popularity.
It’s a must try tool/extension for free keyword research and free keyword ideas.
Start Using These Free SEO Tools
We’ll sum up by saying that all of the SEO tools we described above are excellent choices for doing initial and ongoing analyses of websites.
All of the tools we have mentioned here are the best SEO tools that anyone can use for free.
However, some of them have paid plans too so if you get more features and extra advantages you need to go for the paid versions.
Free SEO tools can help you rapidly and easily enhance the ranks of your website. Even better, if your website is still growing, you won’t need to invest in pricey software.
While SEO is a vital part of the content development process, it works best when combined with other marketing tactics such as content and social media marketing.
These SEO tools can help you create the groundwork for these strategies. We advise picking the finest product for their requirements and searching for the most advantageous rate plan for individuals who often use a tool for work.